Entrepreneurship & Resource Mobilisation Skills for Community Radio Managers
UNESCO, through a project - entitled “Empowering local radios with ICTs” in Kenya, Uganda and Rwanda sought to develop Open Educational Resource Materials for use in training of community radio practitioners on entrepreneurship and resource mobilisation. The development of this module is informed by interactions and assessment conducted amongst community radios in Kenya and Rwanda in areas of financial sustainability and needs assessment for capacity development. The toolkit is aimed at facilitating training and learning to increase capacities of the staff of community radio stations on the concept of entrepreneurship and lay a foundation for deeper understanding of the salient issues in setting up, running and growing a small or medium enterprise. The toolkit contextualizes the concept of entrepreneurship as an avenue for raising revenues for community radio stations.